So we've created Vital Talk as a nonprofit to disseminate our work. Our existing published work, including written materials and videos, will continue to be available freely on the web. We distribute it with a Creative Commons license that allows any of you to use it with attribution, edit it so that it works better for your particular use, and remix it--our goal is to stimulate innovation! (Note that the Creative Commons license does not allow use for a commercial purpose.) We're charging for the iPhone app to cover our costs (user experience design, programming, etc).
We're not building a business--we're trying to build a tribe that changes the culture.